Personal brand manager
The profession appears before 2020
Specialist engaged in shaping a personal image using social networks and other public platforms in accordance with the customer’s goals and requirements. Building a personal brand is an important aspect of modern business coaching. An image tailored to a specific target audience can help a person stand out among other specialists and become a leader of public opinion in his niche. This boosts demand for the service.
Trends
Professional skills and abilities
Multilingual and multicultural abilities (fluent English and knowledge of a second foreign language, understanding of the national and cultural context of partner countries, and understanding of job specifics in foreign industries).
Client focus, ability to address customer requests.
Ability to work with teams, groups and individuals.
Creative abilities, developed aesthetic taste.