Management

Professional engaged in organizing and supporting a dialogue between independent teams of producers, aligning their long-term goals with the common image of the future, and helping them define a programme of joint investments in production facilities and human resources. This represents a new level of project management. Future managers will have to coordinate the activities of project teams whose members are located in different countries.

Professional who consolidates an order and manages the activities of independent teams working within an industry community, to design, manufacture, and assemble a product to the client’s requirements.

Professional in calculating personal investment models based on projected income and expenses, providing recommendations for planning family and personal budgets, career development, etc. The job of personal financial advisor already exists on the Russian market, but, considering the fact that increasingly more specialists will work part-time and be able to run several concurrent projects (including in foreign countries), income sources may become more diversified, and professional advice will be needed more often.

Specialist who works in offline companies, develops Internet-based promotion mechanisms for products, organizesmarketing campaigns on the Internet, supports own online stores, or works with partners to improve service for customers (e.g. promptness of delivery). The specialty can already be considered developed in Russia, with 260 vacancies published in July 2014, according to Career.ru. Still, demand for the profession is expected to grow.

Specialist engaged in shaping a personal image using social networks and other public platforms in accordance with the customer’s goals and requirements. Building a personal brand is an important aspect of modern business coaching. An image tailored to a specific target audience can help a person stand out among other specialists and become a leader of public opinion in his niche. This boosts demand for the service.

Professional maintaining a company’s document flow in foreign languages, controlling key messages (e.g. in selecting marketing slogans), training employees in expressing their messages in foreign languages, as well as in cultural specifics in negotiations with foreign partners. Advises company management on doing business in foreign countries. The lack of specialists able to resolve translation difficulties has been the reason of unsuccessful transactions, as well as advertising campaign failures. For example, when translated into Chinese in the 1980s, KFC’s corporate slogan, Finger-lickin’ good, came out as We will bite off your fingers, which, obviously, did not help the American fast food chain gain popularity with the locals.

Specialist engaged in studying the markets of a company’s innovative products using anthropological methods (e.g. overt observation), and enhancing connection between the company and its target audience. In the West, employment in the business domain has long been regarded as a logical development of an anthropologist’s career, ever since the consumption of products and services began to be studied in sociocultural and economic contexts. Relevant specialists are hired mostly by IT companies, including Intel and Nokia.

Professional who manages a company’s investments in startups created on the basis of the ideas of its employees and aimed at developing the company’s product line. Supports the growth of such startups, from conception to the production stage. Corporate venture funds constantly search for new promising solutions. For example, in 2011, Google Ventures launched a special programme for its employees: in exchange for information about viable startups, the company was prepared to pay a bonus of $10,000.

Professional tasked with organizing online user communities, supporting the dialogue with company product designers to develop a product line, and maintaining their loyalty (e.g. arranging contests, etc.).

Specialist in remote legal support via the Internet, including advice on the statutory norms of the country in which a business is to operate (regardless of the lawyer’s country of operation).

Specialist in tracking the emergence of new trends in various branches of the economy, social life, politics, and culture, preparing reports on the influence of new trends on customer needs. In a long-term perspective, the ability to work with “images of the future” will become a versatile competency for any manager.

Professional engaged in the audit of industrial facilities and providing recommendations on ways to reduce the environmental footprint through industrial upgrades or by changing operating practices and methods.This is a relevant and quite an old job existing in Russia since 1993.In 2005, the National Environmental Audit Chamber was established to carry out independent environmental audits, issue accreditations to environmental audit firms, and train environmental auditors.However, the practically non-existent legal framework and the non-transparent environmental policies of businesses do not encourage experience sharing between specialists and are holding back the sector’s development.Nevertheless, demand for these specialists is increasing.

Specialist in the efficient use and allocation of personal and team time.This specialist is mainly tasked with optimizing time allocation in order to absorb the emerging technological opportunities and needs of a person or a team.

Specialist “trading” in the working hours of freelancer specialists, i.e.managing people’s employment in the open market.The job will disappear in a longer-term perspective, due to the emergence of automated solutions.Technological advance is eliminating the need for permanent presence in an office.Moreover, a specialist with linguistic skills can even serve clients in foreign countries.At the same time, both freelancers and employers are lacking intermediaries, as recruiting agencies are still focused on full-time vacancies, while contractor search websites (such as Freelancer.ru) are not very convenient.Therefore, demand for time brokers will grow in the near future.