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Transmedia product designer

The profession appears before 2020
Specialist engaged in designing content (characters, stories, conflicts, problems, educational content) and services for several mass media at once (TV programmes, games, etc.). He/she should be able to build a coherent system of interaction between different formats (consistency of character images and interrelation/consistency of stories involving them). The job will require unconventional thinking. For example, in one American school, students working on an art project encoded the text of a poem as software code, imported it into the Scratch training animation program, and then into LEGO Mindstorms EV3, a robot programming language. The interactive children’s series Inanimate Alice uses text, video, images and interactive games.

Professional skills and abilities