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Management

Management is not a separate sector in itself, but professional managers are present in all sectors of the economy. Many management specialties are metasectoral, which means that professional managers can freely switch between sectors. In the future, all production processes will grow in complexity, thereby increasing demand for employees with good organizational skills . On the other hand, the automation of solutions has made a revolution in the management field. In the future, its main objective will be to find distributed management mechanisms, i.e. the capabilities of setting up and coordinating distributed and mobile teams of professionals for specific projects. More and more specialists will work remotely and part-time, investing their time and effort in several concurrent projects. Aside from that, changes in the society and in consumption habits will happen so fast that management teams will need to continuously analyze new trends.
Whereas in the past, a standard management system had the appearance of a pyramid with multiple levels of middle management, today, connections between employees are becoming increasingly horizontal, with employees gaining greater independence in decision making, while some firms are even experimenting with supervisor-free models. For example, in the U.S.- based Valve, the publisher of popular computer games such as Portal, Half-Life, Counter-Strike and Team Fortress, all 400 employees enjoy equal authority. They team up for particular projects at their discretion, without centralized management.
In the future, the key objective of management will be to find distributed management mechanisms, i.e. the capabilities of setting up and coordinating distributed and mobile teams of professionals for specific projects. More and more specialists will work remotely and part-time, investing their time and effort in several concurrent projects. Aside from that, changes in the society and in consumption habits will happen so fast that management teams will need to continuously analyze new trends.
In the 2020s, hierarchical organizations (e.g. independent producers’ communities)
will play a bigger part, coordinating their sales and production plans via networks,
as well as investments in equipment and human capital.

Professions

Community development plan coordinator

The profession appears after 2020

Professional engaged in organizing and supporting a dialogue between independent teams of producers, aligning their long-term goals with the common image of the future, and helping them define a programme of joint investments in production facilities and human resources. This represents a new level of project management. Future managers will have to coordinate the activities of project teams whose members are located in different countries.

Professional skills and abilities

Production coordinator in distributed communities

The profession appears after 2020

Professional who consolidates an order and manages the activities of independent teams working within an industry community, to design, manufacture, and assemble a product to the client’s requirements.

Professional skills and abilities

Individual financial trajectory designer

The profession appears before 2020

Professional in calculating personal investment models based on projected income and expenses, providing recommendations for planning family and personal budgets, career development, etc. The job of personal financial advisor already exists on the Russian market, but, considering the fact that increasingly more specialists will work part-time and be able to run several concurrent projects (including in foreign countries), income sources may become more diversified, and professional advice will be needed more often.

Professional skills and abilities

Online sales manager

The profession appears before 2020

Specialist who works in offline companies, develops Internet-based promotion mechanisms for products, organizesmarketing campaigns on the Internet, supports own online stores, or works with partners to improve service for customers (e.g. promptness of delivery). The specialty can already be considered developed in Russia, with 260 vacancies published in July 2014, according to Career.ru. Still, demand for the profession is expected to grow.

Professional skills and abilities

Personal brand manager

The profession appears before 2020

Specialist engaged in shaping a personal image using social networks and other public platforms in accordance with the customer’s goals and requirements. Building a personal brand is an important aspect of modern business coaching. An image tailored to a specific target audience can help a person stand out among other specialists and become a leader of public opinion in his niche. This boosts demand for the service.

Professional skills and abilities

Cross-cultural communication manager

The profession appears before 2020

Professional maintaining a company’s document flow in foreign languages, controlling key messages (e.g. in selecting marketing slogans), training employees in expressing their messages in foreign languages, as well as in cultural specifics in negotiations with foreign partners. Advises company management on doing business in foreign countries. The lack of specialists able to resolve translation difficulties has been the reason of unsuccessful transactions, as well as advertising campaign failures. For example, when translated into Chinese in the 1980s, KFC’s corporate slogan, Finger-lickin’ good, came out as We will bite off your fingers, which, obviously, did not help the American fast food chain gain popularity with the locals.

Professional skills and abilities

Corporate anthropologist

The profession appears before 2020

Specialist engaged in studying the markets of a company’s innovative products using anthropological methods (e.g. overt observation), and enhancing connection between the company and its target audience. In the West, employment in the business domain has long been regarded as a logical development of an anthropologist’s career, ever since the consumption of products and services began to be studied in sociocultural and economic contexts. Relevant specialists are hired mostly by IT companies, including Intel and Nokia.

Professional skills and abilities

Corporate venture fund portfolio manager

The profession appears before 2020

Professional who manages a company’s investments in startups created on the basis of the ideas of its employees and aimed at developing the company’s product line. Supports the growth of such startups, from conception to the production stage. Corporate venture funds constantly search for new promising solutions. For example, in 2011, Google Ventures launched a special programme for its employees: in exchange for information about viable startups, the company was prepared to pay a bonus of $10,000.

Professional skills and abilities

User community moderator

The profession appears before 2020

Professional tasked with organizing online user communities, supporting the dialogue with company product designers to develop a product line, and maintaining their loyalty (e.g. arranging contests, etc.).

Professional skills and abilities

Virtual lawyer

The profession appears before 2020

Specialist in remote legal support via the Internet, including advice on the statutory norms of the country in which a business is to operate (regardless of the lawyer’s country of operation).

Professional skills and abilities

Trend watcher / foresighter

The profession appears before 2020

Specialist in tracking the emergence of new trends in various branches of the economy, social life, politics, and culture, preparing reports on the influence of new trends on customer needs. In a long-term perspective, the ability to work with “images of the future” will become a versatile competency for any manager.

Professional skills and abilities

Environment auditor

The profession appears before 2020

Professional engaged in the audit of industrial facilities and providing recommendations on ways to reduce the environmental footprint through industrial upgrades or by changing operating practices and methods.This is a relevant and quite an old job existing in Russia since 1993.In 2005, the National Environmental Audit Chamber was established to carry out independent environmental audits, issue accreditations to environmental audit firms, and train environmental auditors.However, the practically non-existent legal framework and the non-transparent environmental policies of businesses do not encourage experience sharing between specialists and are holding back the sector’s development.Nevertheless, demand for these specialists is increasing.

Professional skills and abilities

Time manager

The profession appears before 2020

Specialist in the efficient use and allocation of personal and team time.This specialist is mainly tasked with optimizing time allocation in order to absorb the emerging technological opportunities and needs of a person or a team.

Professional skills and abilities

Time broker

The profession appears before 2020

Specialist “trading” in the working hours of freelancer specialists, i.e.managing people’s employment in the open market.The job will disappear in a longer-term perspective, due to the emergence of automated solutions.Technological advance is eliminating the need for permanent presence in an office.Moreover, a specialist with linguistic skills can even serve clients in foreign countries.At the same time, both freelancers and employers are lacking intermediaries, as recruiting agencies are still focused on full-time vacancies, while contractor search websites (such as Freelancer.ru) are not very convenient.Therefore, demand for time brokers will grow in the near future.

Professional skills and abilities

Where can i receive basic training
in the specialty?

Moscow state University
Higher School of Management under Saint Petersburg State University
Higher School of Management under Higher School of Economics
Lomonosov MSU Business School
Moscow School of Management SKOLKOVO
State University of Management
The Russian Presidential Academy of National Economy and Public Administration
Plekhanov Russian University of Economics
Higher School of Economics - National Research University
National Research Novosibirsk State University (NSU)
Institute of Business Studies (IBS-Moscow)

Employers in the Russian Federation

PWC (PricewaterhouseCoopers)
Ernst & Young
The Boston Consulting Group
McKinsey & Co
РБС (Развитие бизнес-систем)
Strategy Partners Group (Стратеджи Партнерс Групп)